Floribama Shore Season 3 Logo, Keyart & Promo GFX
After three and half seasons Floribama shore needed a refresh. We aimed to highlight the cast and their personalities within the backdrop of a postcard to make “Floribama” the made-up word about a real place, understandable to a bigger audience. We partnered with Gary Ciccarelli, an old-school 80's illustrator to portray the personalities of the cast with a touch of WTF party gator humor to grab your attention.
This was a fun one to work on that really benefitted from collaboration. I presented the Party Gator idea, Clayton chimed in with the buddy comedy vintage postcard framing device and our SVP Thomas said something along the lines of “Cool! Can you make the cast riding him?” I directed the art side of this campaign kicking it off with Andrew Eccles to shoot the cast on a big tilted pommel horse. Clayton pieced it together and we kicked it over to Gary who brought us back to the ’80s and all its buddy comedy glory. I designed all the typography and we commissioned illustrator Cody Weiler to make a bar neon of the party gator as well. I tackled all the typography including the logo for it’s original premiere season. I also directed all aspects of the healthy media buy as well, this is just showcasing the big beats and a few small fun ones.
Company: MTV Brand Creative
SVP: Thomas Berger
Sr. Art Director: Casiel Kaplan
Art Director: Clayton Jones
Sr. Motion Director: Tim Livezey
ACD Writer/Producer: Anna McDonald
Writer/Producer: Justin Freidus
Photographer: Andrew Eccles
Illustrators: Gary Ciccarelli & Cody Weiler
