The Challenge 35 —- Marketing Campaign & Show Packaging
The Challenge was all-out war for its 35th season and it’s final installment of the War of the Worlds trilogy. The production really pushed the cast to their limits on this one both physically and mentally. They performed some epic challenges riding on top of tanks, speeding trucks, and helicopters and had to face claustrophobia and each other while living in the tight quarters of an underground bunker without windows or doors.
I led and managed the art side of this campaign with the vision of my SVP Thomas Berger. Our press team’s strategy was to sell the action while our marketing team aimed to dial up the tension and sell our talent. We made art to satisfy both needs. We partnered with BLT for our press image using a mixture of unit photography and stock and Timothy Saccenti to shoot a set of character portraits gone mad for our advertising. I directed both still and motion portraits on our shoot day and was grateful for the support of Clayton Jones who ran point on the stills side. We had a nice-sized buy on this one and rolled out a new character portrait for every new tune-in beat we delivered. I executed the key art pieces, the logo, and boards for the motion team and even made the prop Helmets for the shoot. I also directed all aspects of the heavy digital media buy not shown here. This showcases the big beats, some social stuff and outtakes.
Company: MTV Brand Creative
SVP, Design: Thomas Berger
Sr Art Director: Casiel Kaplan
Sr. Motion Director: Timothy Livezey
Art Director: Clayton Jones
Motion Designer: Mike Erla
Photographer: Timothy Saccenti
Retoucher: Portus
Press Key Art Vendor: BLT
