Floribama Shore Season 1 & 2 Logo, Keyart & Promo GFX
With Jersey Shore in the rearview mirror, MTV created Floribama Shore to fill the party needs of reality junkies’ with a fresh take that literally straddled the culture line of Florida’s party lifestyle and Alabama’s southern values for a new generation of “Shore” shows.
I directed the shoot under Rebecca Simnowitz’s leadership. We had an incredible day and captured assets that would hold us over for 3 campaigns with the potential for a 4th that the cast just aged out of. I went on to Art Direct, execute and manage everything art related for season 1-3 (with a 2A and 2B) each with a decent amount of print and dozens of digital units.
Company: MTV Brand Creative
Art Director: Casiel Kaplan
Writer/Producer: Justin Freidus
ACD Writer/Producer: Anna McDonald
CD: Rebecca Simnowitz
SVP: Thomas Berger & Justin Russell
Photographer: Kareem Black
