The Challenge 36 —- Marketing Campaign & Show Packaging
The Challenge: Double Agents was a high-stakes game of secrets, spies and lies, suited to a world that had seen a rise in misinformation and it’s blurred lines of fact and fiction. In a season full of deception and betrayal, it was every agent for themselves. Players could earn a coveted keycard skull that protected them from elimination and offered a chance for alliance—but who could be trusted?
I led up the art and design of the campaign with my teammate and motion counterpart Tim Livezey. We developed two pieces of key art with two vendors. Arsonal helped us tease out the new skull key card motif from the show, to play with the viewer’s perception of what's real and highlight some action from the show. With Bond’s help, we went whole hog with the equity of our cast and a spy-themed action collage. We also led the development of the show open and it’s packaging in partnership with ColourMovie, and all the promos, after shows and specials with the help of our in-house team. I also directed and was hands-on with the logo design.
The teaser won a silver at Graphis.
Company: MTV Brand Creative
SVP, Design: Thomas Berger
Creative Director: Casiel Kaplan
VP Motion Design: Timothy Livezey
Art Director: Anthony Annandono
Motion Designers: Oscar Rivera & Angelo Avlonitis
Teaser Art: Arsonal
Key Art: Bond
Show Packaging: Colour Movie
